How we help people find credible information
We highlight content from authoritative channels in search results to help people identify credible sources when searching for health topics.
These channels are selected based on principles developed by the National Academy of Medicine for the U.S. and globalized by The World Health Organization. We also worked with the National Health Service (NHS) to develop an approach for the UK.
Note: "WHO online consultation meeting to discuss global principles for identifying credible sources of health information on social media" by the World Health Organization is licensed under CC BY-NC-SA 3.0 IGO.
How people find emotional support on YouTube
People are increasingly coming to YouTube in search of support and to share their stories as part of their own healing journey. Whether undergoing cancer treatment, coping with addiction, or navigating fertility issues, people are looking for inspiration, strategies, and tips to cope from people who have been through similar experiences. We’re developing tools and partnering with creators to make sure people continue to find emotional support on YouTube.
My son was too young to tell me what a seizure felt like, so I watched a video of a teen describing what she felt during an episode and that taught me how to help my son be somewhat comfortable during his. It was very helpful for me to be able to see so many videos from different individuals, because not all seizures were the same.
Over the past several years, we’ve redoubled our efforts to live up to our responsibility while preserving the power of an open platform to provide access to critical health information and support around the world.
We have several health-related policies at YouTube, spanning from prohibiting the promotion of harmful remedies to medical misinformation about COVID-19 to vaccines. To develop our medical misinformation policies, we consult with local and international health organizations and experts. For example, our policy on misinformation about vaccine side effects is based on public vaccine resources provided by health authorities and backed by medical consensus.